Eight questions to ask before hiring a PR agency

Whether you’re embarking on the PR journey for the first time or wanting to change your current PR consultants, it’s important to be clear about what you’re looking for in a PR agency and whether the one you’re considering will be able to meet these expectations. To help you with your decision, here are eight …read more >>

How to be an effective writer for your business

A great piece of writing can mean the difference between capturing attention and putting your audience to sleep. Whether you are writing an email, website copy, article or something else for your business, it’s important to improve your writing skills to be able to communicate the right message to your target audience. PRNews has provided …read more >>

Why you need a long-term approach to PR

Over the years, our PR agency has received many calls from businesses looking for a one-off media release to be written and distributed on their behalf. This ‘quick fix’ or ‘as needed’ approach to PR is short-sighted and may not produce the best results for your business or project. Here are four reasons why a …read more >>

Seven ways PR adds value to your business

Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will PR help me take my business to the next level? Here are our top seven ways public relations adds value to a business. Increase visibility of your products and services Every organisation …read more >>

Turn your employees into social advocates

Encouraging your employees to participate in the business’ social media activities can often be a challenge. One way to gain employee participation is by creating a ‘social associates’ program within the business. A social associate is an employee who is willing (and able) to promote your business on their own social media sites. When employees …read more >>

Top social media tips

Social media is very much about exploring what works for you and how you can make the most of the platforms for your business. I’ve been doing social media since 2006 and along the way I have developed my ideas about how to get the most out of social media. Here are my top tips: …read more >>

How B2Bs can get started on social media

With developments in design and technology, the internet has become all about participation, collaboration and content. Social media can provide B2B companies with the opportunity to connect with customers and clients in a highly personalised manner which makes it an essential sales and customer service tool. Social Media can provide a platform for B2Bs to …read more >>

Use PR to position yourself as an expert

Do you want the media and your customers to take notice of your business? A great way to get noticed and gain media coverage is to position yourself as an expert. Journalists are always looking for experts in a particular field to provide professional comments or quotes for their story.  If you have a good …read more >>

3 simple ways to boost PR using Google

Here’s a secret: Google can be your best friend that helps you expand your business opportunities. Google can help you find new platforms for your business, and some of these are from knowing how to use Google effectively as a PR tool.  PR Daily has provided three effective ways to help boost PR using Google. …read more >>

Nine tips for getting started with social media

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where …read more >>