FREE BOOK OFFER! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

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A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System   Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures …read more >>

5 Compelling reasons to get media training

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If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are …read more >>

How to get the most from a media interview

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So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through …read more >>

First contact: 8 Rules for flawless media relations

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Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and …read more >>

Other ways to move into the spotlight with PR

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This post is part 2 of our blog: How to move into the spotlight with PR Once you start to consider all the ways you can move into the spotlight with PR, you’ll have a library of ideas for your business to implement over time. The important thing is you’re taking action on a regular basis …read more >>

How to move into the spotlight with PR

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The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular securing media coverage. The reason that PR works is it provides third-person credibility not obtainable through paid advertising. In fact, it is said to have 10 times the impact of traditional, paid advertising, placing you above …read more >>

How to use an eBook to promote your business

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A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by …read more >>

The Best Communication Strategies For Your Business

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Businesses today are faced with multiple channels that can be used to reach potential customers. Where traditional businesses may have once relied solely on offline communications strategies to reach their prospective clients, many businesses today rely heavily on online methods to reach a more digitally savvy audience. While neither method is incorrect, businesses should not …read more >>

What is a blog and why should your business have one?

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Although most of us read blogs now, we are often asked what a blog actually is. A weblog, or blog, is a personal journal on the web. Weblogs express as many different subjects and opinions as there are people writing them. Some blogs are highly influential and have enormous readership while others are primarily intended …read more >>

Public Relations and blogging: A match made in heaven?

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Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. While blogging is certainly becoming more mainstream, it’s often still not the first consideration for businesses wanting to increase their online authority, build relationships with potential customers and raise awareness of their products and services. Blogging is a …read more >>

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