Media kits: What is a media kit and why do you need one?

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A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to …read more >>

PR consulting: Why your business should care

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People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously …read more >>

Media interview tips: How to prepare for TV, radio and print media interviews

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When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your …read more >>

How to effectively use an email newsletter in your business

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Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share …read more >>

5 Tips for great PR story angles

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Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a …read more >>

The importance of having a media policy [example]

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A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic …read more >>

Monitoring and evaluation: An essential part of a public relations strategy

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It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to …read more >>

Press release sample: How to craft a winning press release

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Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention.  If it doesn’t grab …read more >>

BRAND NEW BOOK! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

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A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 …read more >>

5 Compelling reasons to get media training

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If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are …read more >>

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